Commerce storefront
Clear category navigation, prominent product search, customer accounts and a streamlined shopping flow.
Selected work USA
Poultry commerce,
done right.
Customer experience
Designed to get growers to the right equipment, quickly.
The brief
Built for the daily work of poultry growers.
Delmarva Coop serves growers looking for poultry equipment, farm systems and bulk feed. The digital experience needed to make a broad, practical product range easy to search, browse and buy—on desktop or from the field.
We designed the customer storefront and the internal tools required to keep its catalog, orders and content moving in sync.
What we delivered
Product discovery
Paths for farm systems, bulk feed and equipment that help customers move from need to product without friction.
Operations dashboard
Admin controls for orders, invoices, credit notes, brands, categories, products, featured inventory, reviews and FAQs.
Behind the storefront
One system for the team running the store.
The management dashboard gives the Delmarva team a practical view of the work that matters: order status, stock attention, product catalog management and customer content.
The result
A commerce platform built for the whole coop.
A dependable digital front door for customers and a clear operational workspace for the people keeping products, orders and farm supply information up to date.